Concentrated control strategy with the way the strategy dimplementasikan, to detect any problems or areas of potential problem areas and make the necessary adjustments. Newman and Logan using terminology "rudder control system" to highlight some important characteristics of the control strategy. Typically, a period that occurred between the beginning of the important implementation of the strategy with the achievement of results that diharapkannya. During that time, a number of projects implemented, the investment made and the actions undertaken to mengimplentasikan new strategy.
Also, environmental situation and internal company growing and developing. Control strategy is needed to control the company through these events. Control strategy should provide some immediate corrections based on the performance of medium and new information.
Henry Mintzberg that issue as well the organization plan strategy, but different strategies that might appear. Starting with a planned strategy or related to the expected several things:
• Strategy is expected to be realized that the strategy is deliberately (deliberate strategy)
• The strategy is expected that can not be realized that the strategy is not realized (unrealized strategy)
• Strategies that have realized that is not expected called an emergency strategy (emergent strategy)
Recognizing that a number of ways with different strategies on the expected and realized that the strategy allows the firm to differentiate the importance of control and evaluation system that the company can monitor its performance and make corrections if the action is different from the actual performance of the strategy and expected results of the planned.
Robert Anthony of the Harvard Business School said that the planning and control is connected between the two organizations in the near future so that to create a separation between them does not want and do not mean. Planning must precede control, control must reflect the planning. Anthony suggested that the planning and control organizations to disegmantasi in three categories, namely strategic planning, management control and control task (operational). He said that strategic planning means that the strategic planning and control, similar to the control also involves the management is planning and control activities.
Indonesian
original article
Senin, 19 Januari 2009
Strategy Control
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