Toyota SWOT Analysis

Toyota SWOT Analysis

Strength

* Industry support mastered
* Dana strong campaign
* Brand strong
* Experience in block competitors
* A long history of experience

Weakness

* Synonymous with cheap car
* Brand that is still less with cars made in Europe (VW, BMW, MB, AUDI)

* QC low production because of some mass products Toyota (AVANSA)

Opportunity

* Market share at Indonesia
* Company automotiv largest in asia
* Capital is big

Threat

* Emergence of new competitors in the country
* Less product to compete with competitors in the premium class
* Entry of the product outside the mushroom after the free trade

Some of the strategies taken by the Toyota management, after looking situation and condition of the environment and the community.
Indonesian